Our Mission Is To Make Your Life Better.
What We Do
Using a combination of our proprietary algorithm, which scours tens of thousands of user reviews (amongst other sources), along with thousands of hours of real-world testing from our staff – we are able to confidently recommend the best products.
Need new headphones? We’ve got you covered. Looking for an engagement ring? We can tell you which one to buy. Looking for the most reliable toaster? We can tell you that, too.
The best part? We only get paid if you buy something – and keep it! That’s right – no ads, no sponsored content – no stuff you hate. We simply recommend the best things. The kind of items we’d tell our own family and friends to get. Experts write and review every article, and we let you know if a product might have potential issues.
Our Team
Kris Gunnars – Advisor
Kris founded Authority Nutrition – the most trafficked nutrition website in history, before selling it to Healthline.com for $7M+. He now runs Stock Analysis, which he founded and quickly grew to over 500,000 visitors per month.
Mo Harake – Advisor
Mo is a writer for Forbes, and currently leads growth for Magic Spoon Cereal, which has raised over $10M in funding. Mo has also used his expertise to help grow countless brands, including Fiji Water.
Casey Thaler – Founder & CEO
Casey Thaler, NASM-CPT, FNS is one of the most highly-regarded voices in the paleo and keto communities. Casey is pursuing his PhD in nutritional biochemistry and has written over 200 articles on health, science, fitness, and nutrition.
Why Should You Trust Us?
Simply put – we don’t make money unless you buy something you like (and keep it). We started this site because we wanted to use it for ourselves – nothing like it existed.
If we wouldn’t buy a product – we don’t put it on the site – it’s as simple as that. We don’t accept payment from advertisers, don’t run ads, won’t run sponsored content – there’s no BS.
How Do We Make Money?
This means when you click on a link to purchase something, we may earn a very small commission. These commissions in no way impact our recommendations.
To uphold the integrity of our content and to remain a trusted shopping resource, we always stand by our algorithm and the products selected through the process of vigorous testing.
How Long Do We Test Products For?
A loooooong time! We started by using our proprietary algorithm, to see what are the best selling products in a category, as well as the best reviewed.
After this, we extensively test each product – really putting it through the wringer, to make sure it’s durable, and ultimately worthy of our recommendation. Then, we narrow down our list to the ten best products for that particular category.
Can Companies Pay To Be Added To This Site?
Absolutely not. In fact, one of the reasons we founded this site, was to make a safe space – that we knew would be free from corporate interference and biased recommendations.
Each product we recommend is something we truly stand behind, and if a reader points out an issue big enough – we will remove our recommendation for that particular product. Quite simply – if we wouldn’t buy it ourselves, we won’t recommend it to you.
Can I Work For You?
Sure! You are welcome to apply, by sending us a brief e-mail, using the contact form below – be sure to explain your current and recent employment, or attach a short résumé.
However, we should mention that we are quite selective, about who we hire. So if we think you’d be a great fit for us, we’ll reply back to your e-mail with the next steps – our average reply time is 5-10 business days.
Have A Question?